HR Construction led the brand conversion from Crowne Plaza to Marriott’s Autograph Collection, delivering a full-property transformation. Renovations included all guestrooms and corridors, as well as the conversion of a former spa into premium rooftop suites. The scope also covered public areas, resulting in a cohesive, high-end upgrade across the property.
La Concha Hotel
PROJECT DESCRIPTION
- Category: Hospitality
- Scope: Guestroom
- Location: Key West, FL
- Owner/Client: Premier Project Management
- Contract Value: $15 Million
- Project Duration: 12 Months
- Year Completed: 2024
PROJECT DETAILS
- Full renovation of 160 guestrooms, and 14 suites
- Full redesign of the reception, lobby, bar, café, grab-and-go market, and library
- Custom high-end millwork featured throughout all public spaces
- Updated and installed all new FF&E
- New porte cochère structure featuring designer tension fabric
- Upgraded mechanical systems and enhanced architectural and decorative lighting throughout
- All new interior elevator cab finishes for 3 elevators
- Relocated and fully outfitted fitness center with new MEP systems, finishes, and custom millwork

